Andina

Peru touts Amazon as tourist destination

Parque Nacional del Manu. Foto: ANDINA/Difusión.

Parque Nacional del Manu. Foto: ANDINA/Difusión.

00:22 | Lima, Jun. 28.

Peru's Foreign Trade and Tourism Ministry (Mincetur) is working hard to strengthen Amazon's position as tourist destination, Deputy Tourism Minister Roger Valencia reported.

The Amazon remains a potential, unconsolidated product that needs to be enhanced, as expected growth has not materialized yet.


Growth will come from Peru's supply, connectivity and position as rainforest destination. 

Valencia explained small brands need to be regrouped under Peru's country brand, or umbrella brand, to do so.

Another popular destination that should be on the list is Kuelap —the archaeological jewel of the Amazon— and its recently-opened cable car system.

"Visits to Kuelap have increased significantly; and we hope to see a 30% expansion this year," he pointed out.


Another product Mincetur is working on is Expo Amazonica 2017 fair, scheduled for August 10-13 in Northeastern Moyobamba and Tarapoto cities (San Martin region).

"A panel discussion will address Amazon's position as tourist destination during the event," he emphasized.

The fair is expected to bring cruise ship, shelter and tour operators together to discuss the actions needed to be considered an Amazon country. 

He said hotel capacity is growing at national level, with further investment and new projects underway in every region.


Peru has many attractive features for foreign visitors. In addition to Machu Picchu, Lake Titicaca and the Amazon itself, there are other attractions spread all over the country. 


(END) TMC/MAO/RMB

Published: 6/28/2017
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