Unlike previous years, ticket sales for Inti Raymi 2017 already stand at 51.38%.
"We have sold 1,935 seats so far," Madrid said.
Services for the notorious event include 3,776 comfortable seats, as well as Inti Raymi DVDs and maps.
Inti Raymi performances were first introduced in the Imperial City's calendar on June 24, 1944 to honor Cusco's ancient Inca heritage.
Today, the festival lures not only locals, but also visitors from different regions and overseas.
The event is promoted by Peruvian embassies and consulates around the world, as well as by the Tourism Ministry and the Exports and Tourism Promotion Board (PromPeru).