The Ministry of Foreign Trade and Tourism (Mincetur) has relaunched the
Community-Based Tourism brand, a government effort aimed at inspiring domestic and foreign visitors to rediscover Peru through communities.
Traditions, stories,
gastronomy, and even little-known landscapes will be the central focus of this initiative.
"This relaunch is the result of
Mincetur's work with communities. It is a new brand identity that includes a new logo and a new communication strategy: emotional and with diverse content," Mincetur head Edgar Vasquez pointed out.
The goal is to entice tourists —with propaganda videos and photos— to visit the country, learn about local customs, and enjoy Peruvian people's warmth, whether on the coast, mountains or jungle.
"A refreshing, authentic, and quality travel experience," he expressed.
New trends
It should be noted that this relaunch responds to new travel trends and tourism demands around the world.
This is why the new
community-based tourism website of Mincetur will be up and running in a few days, featuring travel deals and audiovisual content.
Vasquez emphasized that no one —domestic or foreign— should miss the opportunity to live this wonderful experience.
"I have visited several ventures, such as Pacaya Samiria, this year. I went to
Puno a week ago and overnighted in Amantani. I also explored Llachon, Ccotos, Ticonata and Uros. I have shared unique experiences with entrepreneurs. They were all amazing. So, I encourage tourists to live these
wonderful community-based experiences in Peru," the cabinet member stated.
(END) SDD/RMB/MVB
Published: 12/5/2019