"Let's all play" is the direct, inclusive, motivating, and historically significant phrase that invites everyone to join what will be the biggest sporting event ever held in Peru: The Lima 2019 Pan American and Parapan American Games
In 2019, Lima will have the opportunity to gather all these cultures during the biggest multi-sport event of the continent.
In order to raise awareness of the importance of celebrating the Games, Lima 2019 launched a campaign to encourage people to be part of this massive event.
The campaign was developed as part of the slogan "Let's all play," which means nobody can be left out of this sports celebration.
All cultures of the Americas will compete at the Games, and this campaign promotes the involvement of athletes, their countries, and even volunteers, who are the heart of Lima 2019.
The main idea was to feature representations of such cultures, which have gathered to compete, celebrate the greatness and identity of the continent, and tell the world "Let's all play" at Lima 2019.