The recent long holiday weekend on the occasion of Independence Day celebrations is estimated to have generated S/.350 million (about US$109 million) in revenues, the President of the National Chamber of Tourism (Canatur) Jorge Jochamowitz projected.
The most popular destinations among travelers were the northern region, beaches, and tourist circuits across the country.
“The projected amount is likely to increase in the following days as information is updated, favoring its impact in the economy,” he told the official daily El Peruano.
Likewise, an estimated 800,000 people are believed to have traveled through the country taking advantage of their five-day break.
On the other hand, Jochamowitz noted that tourism is one of the most important activities in Peru, as it creates jobs in a decentralized manner.
He also described it as one of the main currency-generating industries for our country.
Canatur head underlined that the long weekend holiday campaign is adequate. “Every day greatly helps increase the flow of domestic tourists.”
The businessman claimed the advertising platform ¿Y tu que planes? –promoted by the ministry of Foreign Trade and Tourism (Mincetur)– is truly effective.