The 13-member delegation was made up of the actors portraying the Inca (the ruler), the Coya (the ruler's wife), and the royal entourage of the Tahuantinsuyo, as well as Mayor Luis Pantoja Calvo and the chairman of Emufec.
They shared with Chinese citizens details about the material and intangible culture that Cusco residents enthusiastically revive throughout June.
Cusco Jubilee Month is one of the celebrations held with great enthusiasm since the mid-20th century, when authorities decided to revalue Inca culture through Inti Raymi, its largest Inca ceremony.
More than 100 cultural, academic, religious, and contemporary activities take place ahead of the festival.
Cusco's historic center overflows with music and traditional dances.
Every June 24, more than 700 artists led by the Inca, the Coya, and Tahuantinsuyo rulers move across three stages featuring colonial and pre-Hispanic heritage: the Temple of Qoricancha, Hawkaypata (Main Square), and the esplanade of Sacsayhuaman Archaeological Park.
At the latter venue, rituals are performed in honor of Inti, the Sun God.
Emufec Chairman Fernando Amaut told Andina News Agency that the festivities were announced locally and nationwide at the beginning of this year.
In turn, the international launch took place on May 25 and 26 at ITB China, one of Asia’s most important tourism platforms.
"This presentation and launch of Cusco Festivities and Inti Raymi is aimed at the 2027 edition. Last year, the same was done for 2026 in Madrid, Spain, and proof is that more than 80% of the seats have already been purchased," he said, noting that visitors book tourism packages in advance.
Following the promotion of Cusco Festivities and Inti Raymi in China, Amaut said the event received coverage from at least 20 foreign media outlets, an impact expected to position the southern Peruvian city as one of the country’s top destinations for ancestral culture, archaeology, and nature.
Although he declined to provide an estimate of the number of visitors expected to arrive in Cusco next year, Amaut expressed enthusiasm about entering the massive Asian market by participating in ITB China, an event in Shanghai that brings together over 900 tourism companies and 1,700 specialized buyers.
In response to criticism from civil society over the trip by local authorities, the official said S/130,000 (about US$38,000) was invested in the initiative, funded by sponsors of Cusco Festivities rather than resources from the provincial municipality.
