In the month that celebrates the Peruvian-Japanese friendship, Google Japan launched a video to motivate the use of Google App in the Asian country, and Peru was chosen as the protagonist.
Likewise, famous comedian Naomi Watanabe showed her interest in Peruvian gastronomy, mentioning her predilection for Lomo Saltado (Peruvian Beef Stir Fry) and highlighting the use of Sillao (Soy Sauce) in our cuisine —an element that we have in common with Japanese gastronomy.
In addition to emphasizing the attributes of Peruvian gastronomy, Watanabe recommends the voice search for "Peru" in the Japanese language.
The actress was considered one of the '25 most influential people on the Internet' and 'Japan's most popular star on social networks' by Time magazine in 2018.
Besides, she has a combined audience of 11.6 million followers on Instagram and Twitter.
It is important to highlight the importance of positioning in the minds of potential Japanese travelers, considering that travel agencies have been resuming the purchase of tourist packages to nearby destinations such as Hawaii since April 28 —after two years— which will influence the Japanese population's travel plans for the coming months and for end-2022.
In this sense, the main tourist offices are resuming their promotional plans for consumers in this market.
Peru's digital strategy in Japan
In this sense, relevant and attractive information is being provided on Peru's top tourist destinations so as to motivate and influence the future travel decision of Japanese consumers using digital channels on Facebook, Instagram, and Twitter —always under the axis of gastronomy, culture, and nature, as well as news and useful information for its 47,967 followers.
In the month that commemorates the arrival of the Sakura Maru Ship, with the first 790 Japanese immigrants (April 3, 1899), the campaign relies on the voluntary participation of the first tourist to enter Machu Picchu
following its reopening as it had been closed due to the COVID-19 pandemic.
Jesse Katayama stayed seven months in Machu Picchu Town to gaze at our Wonder of the World in person.
His presence on social media will serve to promote the town that welcomed him with the intention of promoting tourism to Cusco and strengthening the bonds of friendship between Peruvian and Japanese citizens.
Between 2018 and 2019, 88,339 Japanese tourists arrived in Peru and spent a total of US$110 million —an important source of income for the country.