Peru has a huge tourism potential that will be boosted by the joint efforts of private companies, the population, and authorities
so that this economic sector will also become an important piece in the development of the country
, President Martin Vizcarra has affirmed.
Within this framework, the Head of State stressed that his administration works decidedly to promote tourism in the Inca territory
, which involves the private sector in order to diversify the tourist offer
, as well as driving more national and foreign visitors to better know the Peruvian attractions.
Likewise, the top official mentioned it is necessary to set more ambitious goals, as the number of visitors to Peru is still very low, if compared with other countries in the region and other continents.
"We need an aggressive campaign of dissemination and information that must be created," said the statesman, underlining that Peru not only hosts important attractions, as is the case of Machu Picchu (Cusco region)
, but also other destinations
such as Gran Pajaten and Choquequirao
, which have great potential.
During his speech, the Head of State stressed the need to coordinate efforts with local and regional authorities, having a "territorial national vision," since Peru is a megadiverse country that has many climates and awaits more tourist visits
Furthermore, he indicated that the improvement of regional airports
and road networks will enable the taking-off of rural community tourism
and the regions' attractions to be appreciated.
Peru Travel Mart is a strictly professional yearly event held in our country since 1987. Participating business-people from outbound markets for priority tourism are tour operators and wholesalers interested in trading and in increasing their tourist offer of Peru.
The exhibiting companies represent hotels, tour operators, airlines, cruises, restaurants, tourism transport, and other companies involved in promoting tourism in Peru. All these entrepreneurs are managers and senior executives ready for decision-making and commitments in trading.