The Exports and Tourism Promotion Board (PromPeru) on Thursday won the gold award in the marketing category at the
Likewise, PromPeru has strengthened the traditional marketing by making use of innovative digital tools to create trade associations and assist Chinese travel agents in order to offer
Peruvian destinations.
Chinese influencers
Afterwards, this material was used to launch a promotional video and a TV series known as "Uncover Peru" (15 episodes).
Furthermore, these videos —which reached over 3.3 million views— could be watched via social media such as WeChat and Weibo.
Award
The Chinese Tourist Welcome Awards —organized by
COTRI China Outbound Tourism Research Institute since 2004— is recognized inside and outside China as the most important quality sign for the international Chinese outbound market, with wide coverage in print and electronic media.
Data
(END) NDP/DTK/MVB