Peru on Tour
—the cross-marketing initiative to spur tourism, the Peru Brand, and Peruvian export products— managed to put the country on display, promoting it as a ready and safe tourist destination among travelers from Germany and the Netherlands, Peru's Exports and Tourism Promotion Board (PromPeru)
The tactical action was held for 16 days in October this year. It brought together in person 10,187 potential German and Dutch visitors —who explored a trailer bearing Peru's country-brand logo— in Enschede, Rotterdam, Amsterdam, Hamburg, and Munich.
Additionally, the Peru on Tour website
has received 11,521 visits until November 16, mainly from users aged 25-34, the principal age group that contributed to the resumption of tourism worldwide.
Peru on Tour
put the Peru Brand
on display not only among the visitors to the trailer, but also had an impact on those who passed through the area and those who witnessed its transfer between cities to reach the pre-established locations.
The Peruvian trailer showcased the best that the country has to offer, highlighting tourist attractions in Cusco, Loreto, Puno, Madre de Dios, Arequipa, among other regions, as well as the exportable supply under the umbrella of sectoral brands: "Super Foods Peru," "Pisco, Spirit of Peru," "Coffees of Peru," and "Alpaca of Peru."
The attendees discovered part of Peru's cultural richness and the Peruvian products that are available in European countries, thanks to various activities such as guided tours, shows featuring dancers in typical costumes, and product samples.
This small sample of Peru's diversity has impacted young and old people alike and is the beginning of an upcoming reunion, when conditions are optimal.
The tour included strategic stops in major cities across the Netherlands and Germany, starting October 1 in Enschede.
On October 3-4, the trailer visited one of the most iconic places in Rotterdam: the Market Hall.
Then, from October 5 to 10, it was placed at Amsterdam Airport Schiphol, where it captivated thousands of travelers, being the departure and arrival point for thousands of passengers.
Afterwards, the Peru on Tour
trailer visited Hamburg, with an initial stop at the Fish Market from October 13 to 16.
Finally, the Germany tour ended at the Munich Olympic Park, where it (the trailer) stayed from October 22 to 25.