16:59 | London (UK), Nov. 29.
Peru concluded a successful participation at the international tourism fair World Travel Market (WTM)
, which is staged annually in London, Peru's Exports and Tourism Promotion Board (PromPeru) reported on Monday.
According to PromPeru
, this is the largest international exhibition for tourism professionals, in which Peru has participated actively since 1993.
"Participating in a leading event such as the WTA is key to integrate our products and services into the global tourism industry," the government agency stated.
"In the same vein, the relationship between tourism industry professionals and their proposals makes this fair an ideal place to conduct business," it added.
PromPeru explained that the WTM returns to its in-person format after a difficult year due to the COVID-19 pandemic that forced organizers to go virtual in 2020.
On this occasion, Peru participated with 13 co-exhibiting companies .
The WTM also hosted a virtual event —from November 8-9— in which Peru participated with 27 Peruvian co-exhibiting companies.
At this event, Peru promoted destinations with the Safe Travels Stamp and biosafety protocols through the new advertising campaign "Awaken to Peru," whose aim is to show that Peru is highly diverse and offers unforgettable experiences, and that its natural and historical resources are capable of seducing different types of tourists.