Edición Español
search
close
home
Home
Actualidad
account_balance
Politics
equalizer
Business
equalizer
Tourism
equalizer
Nation
equalizer
Miscellanous
videocam
Videos
Edición español
menu
Politics
Business
Tourism
Nation
Miscellanous
menu
home
Home
account_balance
Politics
equalizer
Business
filter_hdr
Tourism
gavel
Nation
stars
Miscellanous
art_track
Headlines
videocam
Videos
Versión español
Most read
Conoce el cronograma 2024 de pagos de sueldos y pensiones en el Estado
Semana Santa 2024: recorrido virtual de iglesias en Google Street View
¿Buscas préstamo? Banco de la Nación ofrece hasta S/ 99,999 a trabajadores públicos
Semana Santa en Ayacucho: conoce las claves de esta notable festividad de fervor religioso
Congreso: Perú Libre presenta proyecto ley para eliminar Servicio Civil
Protege tu cultivo: Seguro Agrícola Catastrófico compensa con S/ 800 por hectárea
Headlines
Politics
Business
Tourism
Nation
Miscellaneous
Videos
Peruvian campaigns receive accolades at PRweek Global Awards 2021
Photo: ANDINA/Diffusion
16:04
| London (UK), May. 26.
The latest edition of the
PRweek Global Awards
—held in London on May 20— praised Peruvian creativity, making Peru the only country in the region to be recognized at said ceremony.
The event, which rewards the best of the communications industry worldwide, honored two
Peruvian campaigns "Programa Tu Vacuna" (Program your vaccination) in the Healthcare category and "100 Km de Prevencion" (100 Km of Prevention) in the Best Influencer Marketing Campaign category.
"Programa Tu Vacuna" was developed jointly by NGO Una Vida por Dakota, under the creative idea of Orange 360.
The objective was to persuade parents, pregnant women, senior citizens, and patients with chronic diseases, to become aware of the
importance of vaccination and learn where to get immunized in the midst of the COVID-19 pandemic.
"Before Programa Tu Vacuna, there was no global campaign that promoted vaccination at the national level and even less in the midst of a health emergency," said Gianina Orellana, CEO & Founder of Orange 360.
In the Best Influencer Marketing Campaign category, the "100 Km de Prevencion" of the League Against Cancer —developed by the agencies Orange 360 and McCann— was highly praised by the international jury of the awards.
The project aimed to raise awareness about skin care, taking into account that 3 out of 10 Peruvians use sunscreen in a country with the highest ultraviolet radiation index around the world.
The prevention message reached 12 million people.
This way, Peru achieves new successes in the
PRWeek Global Awards
, consolidating its name in the most renowned international rankings and awards.
(END) NDP/NJC/RES/MVB
Published: 5/26/2021
Video más visto
Most read
Conoce el cronograma 2024 de pagos de sueldos y pensiones en el Estado
Semana Santa 2024: recorrido virtual de iglesias en Google Street View
¿Buscas préstamo? Banco de la Nación ofrece hasta S/ 99,999 a trabajadores públicos
Semana Santa en Ayacucho: conoce las claves de esta notable festividad de fervor religioso
Congreso: Perú Libre presenta proyecto ley para eliminar Servicio Civil
Protege tu cultivo: Seguro Agrícola Catastrófico compensa con S/ 800 por hectárea
¡Ojo! Diez iglesias de Lima no están aptas para ser visitadas en Semana Santa
Postula en abril a institutos tecnológicos de Lima y estudia sin pagar mensualidad
Semana Santa: ¿Cómo se celebra en Catacaos y por qué es Patrimonio Cultural de la Nación?
Semana Santa: conoce las 10 celebraciones de Perú que son Patrimonio Cultural de la Nación