Andina

Peru: Ica dunes appear in latest Apple iPhone ad


13:36 | Lima, Sep. 13.

Ica region's beautiful dunes and Huacachina Oasis are featured in a video recently released by Apple company to introduce its new iPhone models XS, XS Max, and XR, the Exports and Tourism Promotion Board (PromPeru) informed.

The 4-minute-long advertising spot can be watched by users from all over the world who follow the latest technological trends. 


In the video, young people performing adventure activities such as sandboarding and sand rails driving are seen. The spot also displays an Inca-themed handicraft market. 

This is not the first time the South American country has been chosen as a destination for presentations related to global technology giants. 

As is known, last year Samsung's spot —for the then-new S8— featured stunning views of Peru's must-see attractions.


PromPeru has been boosting the development of a film commission aimed at turning the Inca country into a destination for this kind of productions, including movies and TV shows. 

It should be noted said sector generates considerable revenues, in addition to positioning Peru as a tourist attraction
(END) NDP/DTK/MVB

Published: 9/13/2018