The report "Spotlight on Luxury Travel: The Power of Nature
," released by the global market research company Euromonitor International, indicates that people with high purchasing power demand more and new experiences, which boosts the luxury travel market, and Peru has a great potential in this regard.
The Andean nation is emerging as a potential luxury destination in South America. In fact, Cusco, Loreto, Ica, Puno, and Madre de Dios regions already offer this type of travel services, as well as the proper accommodation and food facilities, which are prepared to receive visitors with high purchasing power.
Some examples include the unforgettable journeys —onboard comfortable vessels— along the Amazon River and Lake Titicaca
, as well as captivating stays at hotels and resorts located near emblematic attractions like Machu Picchu
and Urubamba Valley, or near Tambopata, Manu, Pacaya Samiria, and Paracas natural protected areas.
In addition to this, both the State and private sector have stepped up their efforts to develop initiatives aimed at ensuring the sustainability of tourist attractions, with an active involvement of the civil society.
Proof of this is the reforestation initiative “One Million Trees for the Historic Sanctuary of Machu Picchu,” which is aimed at reducing the carbon footprint left by visitors and restoring the forests of the Andean highlands in Cusco.
Another important initiative is "Less Plastic, More Life," which seeks to reduce the use of bags and other plastic products that contaminate natural resources.
According to the Profile of Luxury Tourists, prepared by World Travel Monitor and reviewed by Peru's Exports and Tourism Promotion Board (PromPeru), these visitors stay eight nights and spend an average of US$4,758 during their stay.
More nature and transformative experiences
Luxury consumers are replacing traditional holidays, that is, shopping and resort hotels, with more authentic trips and new experiences, such as outdoor activities and local culture immersion.
In this sense, community-based rural tourism
is becoming more and more important in Peru thanks to the vast cultural wealth of the populations, whose ancestral knowledge and traditions seem interesting to tourists willing to travel long distances and afford extended stays to get to know, live with and learn from the wisdom of these communities.