Andina

Peru: Ministry launches campaign to promote cultural diversity appreciation

Photo: Ministry of Culture of Peru

Photo: Ministry of Culture of Peru

00:20 | Lima, Dec. 30.

The Peruvian Ministry of Culture has launched "Amo mis Raices" (I Love my Roots) —a digital communication campaign that seeks to encourage the appreciation of cultural diversity, through the dissemination of virtual conversations and videos in which artists, TV hosts, athletes, and other outstanding citizens will tell viewers why they are proud of their cultural traditions.

Videos will be broadcast via the Culture Ministry's social networks and the Alerta contra el Racismo (Alert against Racism) Platform; these will feature Shipibo-Konibo artist Olinda Silvano, as well as TV hosts Saywa, Walter Escobar, Cecilia Brozovich, Iris Cardenas, and Martin Arredondo.

Likewise, they will include Afro Peruvian singers Araceli Poma, Carlos Mosquera, Javier Lazo, Moraima Cavero, and Para-athlete Dunia Felices, among others.

The virtual talks will address topics related to the promotion and appreciation of cultural diversity and actions for the elimination of ethnic-racial discrimination in the South American country. Said efforts are led by the Peruvian State, as well as the dissemination of arts and music, the traditional knowledge, in addition to the knowledge of indigenous, Afro-Peruvian, and Asian-Peruvian populations.

You can learn more about the campaign by clicking here, as well as on the following Facebook platform Cultura24.tv and Alert against Racism

Survey

According to the 1st National Survey of Perceptions and Attitudes on Cultural Diversity and Ethnic-Racial Discrimination, crafted by the Ministry of Culture in 2018, 53% of those surveyed responded that Peruvians are racist.


Likewise, 59% indicated that the Afro-Peruvian, Quechua, and Aymara populations are "highly discriminated against," while 57% affirmed the same with respect to the indigenous population in the Amazonia.

This problem remains evident in our society, through individual actions, aggressions, and offenses that have as their objective the differentiated treatment of people due to their ethnic origins. This also has a negative impact on the exercise of their rights.

(END) NDP/MVB

Published: 12/30/2020