Andina

Peru amazes Middle East at Expo 2020 Dubai

Photo: ANDINA/Diffusion

Photo: ANDINA/Diffusion

13:14 | Dubai (UAE), Oct. 31.

More than 200 Peruvian companies have the opportunity to access the world's third largest re-exporting hub at Expo 2020 Dubai.

The United Arab Emirates holds the fifth position when it comes to receiving Peruvian shipments in Asia —behind China, South Korea, Japan, and India.

Known as the City of the Future, Dubai flourished in the desert and became the jewel of the United Arab Emirates (UAE). Today, it is the venue for Expo 2020, which began on October 1 and will come to an end on March 31, 2022. 


As is known, it had been postponed last year due to the COVID-19 pandemic.

According to information provided by Peru's Exports and Tourism Promotion Board (PromPeru), the event aims to invigorate the global economic reactivation process and is the first world exhibition to be held in the Middle East, Africa, and South Asia region.

During six months, Peru showcases all the biological and cultural diversity of its 25 regions (Andes, coast and jungle), as well as sea. This important international event will give a strong boost to tourism and exports-related activities, which are currently in a recovery process.

Concept


The Peruvian pavilion is based on the Timeless Peru concept, in which attendees enjoy a sensory experience through our historical-culinary legacy. It features a giant lliclla (hand-woven cloth) on the façade that can be accessed through a replica of the last Inca bridge: The Q'eswachaka.

Given those attributes, Expo 2020 Dubai is the ideal occasion to put Peru's varied exportable offer and tourist destinations on display.

Various activities are promoted inside the national pavilion, such as business rounds linked to the textile sector so as to promote alpaca fiber and Peruvian cotton, as well as food fairs, in which Superfoods play the leading roles, boosting the food industry, as well as the extraordinary diversity of our raw materials.


The regional offer of goods and services, as well as the tourism projects portfolio, will be essential for opening new niches in the Middle East market and boost Peru's internationalization process.

It is expected that —by the end of Expo 2020 Dubai— deals would total US$30 million. For 2024, non-mining-energy exports would reach US$70 million —as a result of 11 business rounds and meetings to be attended by representatives of more than 200 companies. 80% of them come from SMEs in Lima Metropolitan Area and regions. In turn, more than 1,100 business meetings are expected to be held.

It is estimated that participating in Expo 2020 Dubai would provide Peru with a potential market of US$2.14 billion for our export products and contribute to income worth over US$44 million from tourism in two years.

The United Arab Emirates ranks fifth in Peruvian shipments to Asia —behind China, South Korea, Japan, and India.

Peru's participation in Expo 2020 Dubai is in line with the Government's economic reactivation policy, which aims to shape a sustainable and decentralized foreign trade and tourism sector that translates into benefits and opportunities for all Peruvians, Foreign Trade and Tourism Minister Roberto Sanchez forecast.

(END) WRR/MVB

Published: 10/31/2021
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