Facebook is the most popular social network in Peru with 23.5 million accounts, revealed a comScore study thru late 2019.
In Latin America,
Facebook is the most used social network on a daily basis (70%) followed by
Instagram (60%).
On a weekly basis, Latin American users prefer Facebook (90%), as well as Instagram and
YouTube (80%).
In Peru, 65.2% of public posts on social networks are made from a computer, while 32.8% from a cell phone.
The preferred social network to share public content is Facebook (82%), followed by Instagram (13%).
These posts generated 829.8 million interactions in Peru last year. 60% of them were generated on Facebook and 35% on Instagram.
Trends in Latin America
Likewise, the study reveals that 2019 saw a rise in vertical videos. This type of content generated 57% of the interactions.
Smartphone users hold their phone vertically about 94% of the time. Besides, 65% of users believe that vertical ads are more innovative.
In Latin America, a post generates 2,103 clicks on average. Posts having between 10 and 14 words get more interaction.
Among the contents published by users in the region, 33% correspond to links, 37% to pictures, and 30% to videos.
(END) SPV/RMB/MVB
Published: 3/11/2020