18:00 | Arequipa (Arequipa region), Dec. 6.
The
Adventure Next Peru kicked off in the 'White City' of Arequipa. This important event of the
Adventure Travel Trade Association (ATTA) is organized by the
Commission for the Promotion of Peru for Export and Tourism (PromPeru), in collaboration with the Peruvian Association of Adventure Tourism, Ecotourism, and Specialized Tourism (APTAE).
From December 5 to 7, 40 local suppliers will have the opportunity to present themselves to 34 buyers from Canada, the United States, and the United Kingdom, specializing in adventure and nature tourism.
This is an excellent opportunity to establish direct connections with industry professionals, showcase the richness of Peru's tourism offerings, and foster partnerships that promote sustainable tourism growth.
During the inauguration,
PromPeru's Executive President Angelica Matsuda highlighted that thanks to its diverse geography, Peru is an ideal destination for adventure and nature lovers, making these segments a priority for the entity in 2024.
"Adventure tourism and sustainable tourism share a commitment to environmental preservation. Therefore, Adventure Next Peru will feature carbon footprint measures and the use of biodegradable materials for the implementation of stands and other elements. Zero plastics," the Executive President added.
The inauguration concluded with the cutting of the ribbon by the authorities and presentations of Peruvian dances.
It is worth noting that, as part of the preparation for Adventure Next, three familiarization trips have been conducted in Ancash, Madre de Dios, and Arequipa. They have provided international buyers with a unique opportunity to immerse themselves in the richness, diversity, gastronomy, and local charm of each region.
Furthermore, on Wednesday and Thursday, roundtable discussions, workshops and business meetings will be held to create valuable networking opportunities. Given the importance of the event, three international media outlets from Canada and the United States are covering the activities.
PromPeru promotes tourist activities that positively contribute to the environmental, social, and economic well-being of the country.
In this regard, initiatives like Adventure Next allow Peru to continue positioning itself as a leading destination in adventure and nature tourism.
(END) NDP/RMB/MVB
Published: 12/6/2023