Peru will become the Americas' tourism hub as it hosts the 70th Meeting of the
This event —the most important tourism meeting in the continent— will bring together ministers, deputy ministers, tourism authorities, representatives of international organizations, academia, and the private sector from 26 countries across the region.
Hosting the 70th CAM is a recognition of the Peruvian Government's strong commitment to the regional tourism agenda, as it not only reinforces the country's position as a leader in the recovery and transformation of tourism across Latin America, but also reflects high-level institutional support, the ministry stated.
According to
Mincetur, the interest and support of President Dina Boluarte in hosting this international summit led to the signing of an official agreement with UN Tourism to serve as host —not only for a key meeting on tourism governance, but moreover as a gateway to new opportunities for cooperation, innovation, and sustainable development in the sector.
This important meeting is proof that Peru is ready to host large-scale international events with a direct impact on tourism GDP, it stated.
Seminar on AI and tourism
As part of the 70th CAM, the seminar "Artificial Intelligence and Tourism in the Americas" was held on Thursday.
Peru leads the Americas' tourism agenda
Mincetur stated that
the 70th CAM Meeting will bring together the region's top national tourism authorities to review progress on the 2024–2025 Work Programme and discuss the main challenges facing the sector in the region.
During the plenary session, reports will be presented by the Commission Chair, the UN Tourism Secretary-General, and the Regional Director for the Americas.
An elections and appointments session will be held, the host country for World Tourism Day 2026 will be announced, and the next CAM host for that same year will be confirmed.
At this forum, Peru will officially present its newly-approved General Tourism Law, which is aligned with the principles of UN Tourism and recognizes tourism as a tool for sustainable development, social inclusion, and regional economic recovery.
It adheres to international criteria on sustainability, investment, land-use planning, innovation, and capacity-building in local communities as well.
At this important conclave, Minister Leon will hold a series of bilateral meetings with her counterparts from Cuba, the Dominican Republic, Panama, Argentina, and Ecuador, with whom Peru is advancing cooperation efforts on strategic issues for the tourism sector's development.
Decentralized technical visits
As part of the official agenda, technical visits have been scheduled to emblematic destinations in Peru, such as the Pachacamac Sanctuary, where participants will learn about sustainable cultural heritage management initiatives and community-based tourism experiences.
A visit to Cusco is also scheduled to take place. In the southern Peruvian city, participants will explore topics related to territorial planning, the digitalization of tourism services, and the appreciation of Andean heritage.
In Cusco, Secretary-General Pololikashvili will visit Ollantaytambo district, recognized in 2021 as Peru's first Best Tourism Village by UN Tourism.
Peru now has 13 localities with this distinction, making it the second country in the world with the highest number of recognitions, Mincetur noted.
In this context, the Peruvian government agency and UN Tourism will adopt the Ollantaytambo Declaration.
Additionally, Minister Leon will present Ollantaytambo with a Level 4 Hierarchy designation —one of the highest distinctions in the national tourism system— granted to destinations of high cultural, natural, and strategic value.
Thus, Peru reaffirms its strong commitment to positioning tourism as a key tool for development and presents itself as a key player in the transformation of regional and international tourism, embracing an inclusive, innovative, and sustainable model, Mincetur stated.