Without a doubt, the COVID-19 pandemic has caused serious damage to national tourism. For this reason, the Peruvian Government has launched "Volver" (Return), a campaign to prepare for its safe and responsible resumption
On Saturday, Peruvian President Martin Vizcarra and Foreign Trade-Tourism Minister Rocio Barrios led the presentation of this initiative, which included a video clip featuring well-known musicians and tourism sector workers.
Minister Barrios noted that "Volver" seeks to inspire and keep alive Peruvians' desire to travel again and reconnect with their roots and nature.
Additionally, it is intended to maintain hope alive among entrepreneurs, in the face of a prompt and gradual reactivation of the sector.
"Tourism has been greatly affected by the pandemic. Therefore, through this campaign, we reiterate the Government's commitment to reactivating the sector in a responsible manner," Minister Barrios emphasized.
It should be pointed out that the campaign is led by Mincetur, through the Exports and Tourism Promotion Board (PromPeru).
The promotional video includes a musical background based on the song "Cuando pienses en volver" (When you think about coming back) by Peruvian songwriter and rock singer Pedro Suarez-Vertiz.
Some arrangements were made to the chords and lyrics. It is worth noting that, in addition to Spanish, Quechua —an indigenous language spoken in Peru— was used in the video.