Peru is expected to attract some 4.85 million foreign tourists this year, up by 10% compared to 4.4 million in 2019, with a push strategy in markets across North America and Latin America,
Deputy Tourism Minister Guillermo Cortes affirmed.
"We are seeking to achieve that goal, taking advantage of the situations and having a rapid response capacity. Besides, working together with the private sector will allow us to move forward," he stated.
Cortes noted that in light of the coronavirus outbreak, which affects China and, therefore, the flow of tourists from said country, Peru would place emphasis on attracting foreign tourists from North American and Latin American markets, in order to reach the 10% growth target.
Likewise, he explained Peru's actions to attract Chinese tourists have been focused on the high-consumption sector, and the luxury segment, rather than massive sectors.
The government official also claimed that, together with PromPeru, the Ministry of Foreign Tarde and Tourism is evaluating the latest trends in the market.
"The most important market for us without doubt is North America, where campaigns that will be going on throughout the year are being further intensified. Latin America is another important market," he added.
(END) MDV/MDV/RMB
Published: 2/19/2020