Peru's Exports and Tourism Promotion Board (PromPeru) launched its promotional campaign "Que no te lo cuenten. Descubre Lima" (Don't wait for people to tell you about it. Explore Lima), an initiative that invites Latin American travelers to discover the Peruvian capital through its delicious tastes, exciting experiences and unique identity.
The campaign seeks to promote Lima as an ideal weekend getaway in Latin America —mainly on priority markets like Brazil, Colombia, Argentina, Chile and Mexico— and popularize several tourist attractions the city has to offer, considering the wide range of daily and short-haul flights available.
As part of the promotional strategy, videos are being uploaded on Visit Peru's Facebook fanpage, featuring actor Francisco Cabrera and Zsa Zsa Frayssinet, hostess of the travel TV show Diario de Carretera.
The first one captures Lima's privileged location, its front view of the Pacific Ocean. The Costa Verde seafront is an ideal place to have fun at parks, go bike riding, learn how to surf, try paragliding, eat ceviche and more.
The second video will explore the several culinary options, since the capital city is the perfect place to get a taste of the country's flavors and its gastronomic tradition, famed around the world but now characterized by fusions and unique trends.
Lima is also depicted as a moving stage, going from the simplicity of a market's food stall to a sophisticated menu.
The cultural and artistic scene will be summed up in another video. It will showcase craft fairs, signature design boutiques, discos, pubs and live shows.
Finally, a separate video is being made for the Historic Center. It will encourage tourists to go sightseeing in the city and enjoy its splendid architecture and history merged with modernity.
Lima-related images and posts will be shared on social networks to motivate potential visitors.
This way the campaign provides an upgraded Lima-inspired website for Latin American markets with information tourists may need both in Spanish and Portuguese.