The start of the
, who will become our ambassadors to highlight Peruvian culture.
For six days, sites such as the Arc de Triomphe, Montmartre, and the Place de la Bastille have been the stage for colorful performances and Peruvian dances, led by the Inca and four Chasquis (Inca empire messengers).
This action was filmed as part of PromPeru's promotional strategy to position our country as a unique tourist destination at an international level and highlight our export products, especially Superfoods.
Likewise, making the most of the
presence of millions of spectators and the global attention that this important sporting competition draws, the inbound tourism campaign "Peru Wow" will be disseminated on digital platforms, motivating travelers from around the world to discover our main attractions.
To provide an immersion in Peru's cultural and gastronomic richness, tastings of Peruvian products such as coffee, Chicha Morada, Peruvian fruit juices, and infusions will be held in the following days.
Besides, the "Ceviche Marathon" will take place, at which various Peruvian restaurants will offer culinary experiences of Ceviche and Pisco Sour for their diners.